Vlisco continues it’s brand campaign focussing on the intimate relationship between mothers and daughters. For over 160 years, Vlisco has been the very fabric of life for many African women, present at all the special moments throughout life. Present for every moment you want to look your best; for every milestone you want to celebrate. Every mother who is blessed with a daughter passes on her love of live and wisdom, including her love of Vlisco fabrics. With this campaign Vlisco hopes to touch your heart and remind that no matter what age you’re never to young to learn about the beauty of Vlisco.
THE NEW COLLECTION: FEEL
Vlisco also launches its new collection FEEL. This season, Vlisco’s designers were inspired by Bohemian chic and folklore from around the globe. This wordly eclecticism is both nostalgic and modern in its feeling, reflecting influences from Mexico, India, Indonesia, America, Romania and obviously Africa, with its stylish women and vibrant, expressive colours.
The exclusive quality and expressive designs of Vlisco fabrics have made them a beloved part of numerous traditions in many African countries. This wedding season, Vlisco introduces the special Wedding offer, with various free gifts to spoil friends, family and guests on your special day. Discover the Wedding offer in your Vlisco Boutique and participating points of sale.
Super-wax capsule collection
The new FEEL Super-wax capsule collection features ultra-feminine fabrics in floral prints and new interpretations of classic designs. To celebrate femininity, Vlisco created a new, elegant olive green colour. Because what could be more feminine than the colour of Mother Nature herself? The new Superwax capsule collection fabrics are perfect to celebrate all upcoming important events, holidays and festivities. Keep an eye on the latest Vlisco news in your country for the details of this promotion. Offer valid in selected boutiques, whilst stocks last.
Whilst delving into the original sketches and drawings in the archives, Vlisco rediscovered a classic design with decorative forms and detailed florals, which lent itself perfectly to this FEEL season. To pay tribute to this original work of art, Vlisco embellished it with a flurry of gold for a touch of extra sophistication. Vlisco also added some purple and gold shimmer to a few of the already lavishly decorated new FEEL designs, ensuring you sparkle even more during your magical fashion moments.