Time. There’s never enough of it – is there? According to a study carried out by Escentual, we rack up an incredible amount of days each year plucking and preening alone. So just how much time is wasted – and what multi-tasking products are out there that help you to look good while saving precious time.  Here is a lowdown:

By Claire Muffett-Reece



Taking up 294 days of our lives every year faffing around with our hair? Yes, you got that right – this incredible statistic shows we waste nearly a whole YEAR pampering and preening that mane. Washing Afro hair just once a week is the best start to cut out unnecessary time. But why not go one step further and see if you can eek out a little extra life in those locks by investing in a decent style saviour.

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Batiste Dry Shampoo is a great tool to soak up excess oil, mask unwanted ‘greasy’ odours and it even adds essential volume when a lack of washing has flattened your style. However, if your locks are far past their prime you can still save on drying and styling with the oh-so-handy
Vidal Sassoon Infra Radiance Hot Air Styler, which is a styling brush and hairdryer in one. Simplifying and speeding up at-home styling, it features infra-radiance and tourmaline technology to smooth the hair cuticle and preserve natural moisture for a less frizzy finish.


Taking off make-up TAKES UP… 52 days

This is one area you cannot afford to cut out on because sleeping in make-up can lead to blemishes and aids ageing. But there are speedier ways to keeping your skin in top condition, including one of out top favourites here at NAW.

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Clarins One-Step Facial Cleanser – a cleanser and toner in one! Crammed with essential oils, amino acids and vitamins, this little gem helps restore the skin’s natural protective film while dissolving grime and make-up quickly and effectively at the same time. Follow up with the truly fabulous
Egyptian Magic All Purpose Skin Cream, which is one multi-tasking product with a difference! Also jam-packed with natural ingredients including olive oil, beeswax and honey, it can be used as a moisturiser as well as hand cream, lip balm and even soothes minor burns or skin conditions such as psoriasis. Yes, say YES! to this must-have beauty wonder.

Body moisturising TAKES UP… 44 days

Preventing your skin from becoming grey or ashy involves regular moisturising whatever the time of year and weather conditions. But using up 44 precious days in every year of your life moisturising, is a tad on the excessive side. So how can you save time on this essential beauty


Well, Green People Moisturising Shower is one product on the market that comes in handy. Now you can hydrate your skin while you shower each morning. A natural treat blended with neroli and mandarin also works to increase circulation and give your body a much-needed moisturising boost in minutes. Alternatively, why not let your moisturiser soak up while you enjoy your beauty sleep with Clinique’s Turnaround Overnight Radiance Moisturiser. Its Chestnut seed extract means there’s no need to exfoliate, while the sunflower seed and cucumber fruit extract, get to work, helping repair skin while you snooze,


Plucking eyebrows TAKES UP… 30 days

If this statistic refers to ordinarily groomed brows then just think how much time is wasted for all those friends or family members, even work mates who have taken eyebrow plucking to a whole new level! Really, losing an entire month, each year of your life on tweezing and shaping eyebrows?


That is quite excessive when you put it into perspective.
In comes the Shavata Stencil Kit which comes with easy-to-use stencils to help guide and avoid over-plucking. Use with a good pair of tweezers such as the award-winning Tweezerman Slant Tweezers.

Dyeing hair
TAKES UP… 23 days

Whether you choose to hide graying roots or prefer to turn heads with a contrasting hue to your skin, the fact of the matter is we waste nearly a month of our lives dying our hair! Choosing a different colour application is an easy way to cut down on time. Putting highlights over a block


colour. Is a great way of reducing frequent visits to your hairdresser and saves essential bucks. Want to make that colour lasts even longer?

Use the Redken Color Extend Magnetics Sulfate-Free Shampoo and Conditioner which offers super-charged amino-ions that attach to the hair fibre and form a protective seal over your hue. You can even push back further your next hairdresser appointment, by even an extra week, by investing in Alterna’s 2 Minute Root Touch-Up – a temporary solution to erase roots and blend away greys that washes out with just one shampooing.


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Painting nails
TAKES UP… 20 days

A great manicure says a lot about you as a person – but sitting at home or in the salon painting nail


for 20 days in a year, seems insane! Speed up the mani or pedi process by investing in products that work quicker, such as Rimmel’s 60 Seconds Nail Polish. This super-quick formulation  really does dry in less than 60 seconds, and also offers a host of high impact colours that are anti-fade, anti-shine and last up to 10 days. Follow with the Bourjois Instant Dry Nail Drops, which dries enamel twice as fast meaning no time wasted waiting for nails to dry – and no smudges when you decide you simply can’t afford sitting around doing nothing, but stare at you nails while you wait for the varnish to dry!

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Exfoliating TAKES UP… 20 days

Ridding your face and body of dead skin cells seems time-consuming even when you do it twice a week – so it’s no wonder it adds up to a 20 days in each of your year spent on scrubbing away! Although a beauty routine essentials, there are ways you can gain back time, simply by choosing your exfoliating products wisely. Try Soap & Glory The Fab Pore 2-In-1 Facial Mask & Peel – a deep cleansing facial treatment must-have that unclog pores, prevent spots and eradicate dead skin cells, as well as working as a mask and peel to cut out the time-consuming middle woman (and by that we mean woman). As for your body? It’s got to be Palmer’s Cocoa Butter Formula Cocoa Body Scrub.

Shaving legs takes up… 72 days

With black women both in Africa and its the its Diaspora offering divergent views on whether hair removal is necessary on black skin, the bottom-line is whether you choose to shave or not is all up to you as an individual. But for those who do there must be a way of getting back some of the 72 days spent on smoothing those legs!


First on our hit list is the Bliss Hair Today Gone Tomorrow set, which offers everything you need to ensure a successful home waxing regime that saves you money and time. This kit contains Waxing Strips for the body, ingrown air eliminating pads and a blood orange and white Pepper body butter for hydration. Alternatively, why not invest in the Braun Silk-Epil 5 Wet & Dry – an epilator designed for use in the water to relax skin and reduce discomfort, as well as cutting time as it used while you bath or shower. But that’s not all!
It so good it removes hair as small as a grain of sand directly from the root minimizing repeat procedures a meaning you can reap back even more of your precious time.

It’s hard to believe! But on average black women spend 555 DAYS of their lives plucking and preening!



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