Africa Fashion Week London: Meet The Designers.

 

Africa Fashion Week London (AFWL) is known for its collaborations of catwalk and exhibitions, which highlights the industry’s established and emerging African designers.

AFWL is the forefront of capturing the surge of the African inspired trends in the fashion industry. Their annual event aims to celebrate the work of African and African inspired designers in the UK and worldwide.

Below we’ve briefly profiled some of the confirmed designers and exhibitors for AFWL 2015.
CLICK HERE FOR MORE ON THE EVENT.

 

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AIMEEKU
is a newly established African inspired clothing brand based in Taiwan, a new tribe of fashion designed with lots of wax prints, colourful tweed, coloured denim, picturesque patterns and more.  S/S 2016 collection “Blossom” will be presented at the catwalk show. Men’s and women’s wear, sample sales and discount products will be available at the exhibition stand.

 

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AAUGUST
AAugust is an upcoming brand that was created by Emalda Mbulo and Suwilanji Katuka who have both recently graduated in Fashion and Textiles. The combinations of African print, textile techniques and fine tailoring have been a part of their inspiration; giving them the insight to work with both men and women’s wear. “Born in Zambia and relocating to England at a young age gave us a chance to embrace our culture in everything we do|. Their brand is currently based in the UK. ‘Our brand philosophy is “Fashion is born of instinct; it’s how you want the world to view you”… Emalda Mbulo and Suwilanji Katuka

 

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ALISHA
Founded in 2014 by Lydie Djamba and Helen Akenda Ciza, the ALISHA brand is for young and dynamic women. The clothes are very colourful, sportive and ethnic. Lydie and Helen are cousins. They are originally from DRC. Lydie lives in the Netherlands where the waxi fabric is made and Helen lives in Belgium.

 

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ATHAENA BRIDE
At Athaena, we custom make luxury bridal and evening-wear for the discerning woman. We are a brand synonymous with grace, elegance and craftsmanship. Our garments are made from fine silks and fabrics, which we source from around the globe. We cut, drape, hand-embroider with love and care in our studio. The result is the trademark of an Athaena gown.

 

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CAROLINE BEYLL
Caroline Beyll is an inspiration of flattering and waist accentuating form of the 50’s dresses combined with flawless and seductive pieces that are Exclusive, Distinctive & Captivating. We offer style that is timeless with gorgeous, out of this world fabric. Our designs are unique, fresh & young at heart and are also fun but sophisticated dresses. Stay ahead of the trends and be a timeless example of fashion at its finest.

 

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EYOLA
Eyola set up her eponymous label in the heart of London in August 2008, soon after completing her Master’s degree in Milan at prestigious fashion school IED Moda Lab. Before embarking on her own fashion label, she trained at several world-renowned fashion houses, including Alexander McQueen.

The fashion house has two lines: Eyola, the contemporary ready-to-wear line and Eyola Customised, an online virtual design companion assisting women to design their own classic wardrobe staples, with a focus on Savile Row-inspired sharp tailoring.

The Eyola brand champions feminism and the handmade sensibility of nineteenth century intricate and bespoke tailoring. With a penchant for lavish textiles and ornate detailing, the brand exudes an innate sense of style, femininity, timelessness and opulence. Each silhouette, crafted by self-acclaimed ‘fashion sculptor’ Eyola, is an eccentric display of cut and proportion reminiscent of the Victorian era. Eyola’s richly embellished, form-fitting, sculptural aesthetic has become her signature style.

The Eyola brand looks to the past to create a new era of style and a novel system of fashion. Each silhouette is created as part of an eight-piece capsule collection called an ‘octette’, a new fashion term coined by Eyola that is derived from one of the Victorian era’s most iconic fashion items – the corset, which creates an hourglass figure-8 shape.

 

 

 

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Established in 2009, New African Woman is a colourful print and digital lifestyle magazine dedicated to providing in-depth coverage of stories that empower, inspire, and celebrate the African woman’s diverse accomplishment in all spheres - from politics, business and finance, fashion and beauty, health and wellbeing, parenting and family, and much more. OUR MISSION: To inspire rather than impose; To expertly advise rather than dictate; To tastefully portray our diverse beauty, rather than cheapen it!

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