There is no such thing as “ideal beauty”

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Our young women and girls should be taught that beauty is beyond physical appearance and the celebrities that we constantly see in the media. For a young woman like me who is in the industry, I constantly see my peers struggle with the ideal definition of beauty.

Despite being towards the tail-end of  “spring” it was still rather predictably dreary, wet, grey and cold in the British capital as we produced this edition. The temperature in the office therefore shot up (literally) when our cover photoshoot images landed from our New York team. Our cover girl Flaviana Matata, divinely styled by her fellow Tanzanian, Rosemary Kokuhilwa, in equally divine (mainly) African designs, beams and radiates rays of HOT! Sunshine.

I am often asked when each edition hits the newsstand: “How will you top that one?” And I must admit, in this cover shoot the NAW team has ‘superduperly’ outdone themselves big time. What tops it most for me is the eclectic use of African designers. But also what went straight to my heart is Flaviana’s interview. How can you fail to be warmed when she describes ideal beauty thus: “I don’t believe there is such a thing as ideal beauty. Our young women and girls should be taught that beauty is beyond physical appearance and the celebrities that we constantly see in the media. For a young woman like me who is in the beauty and fashion  industry, I constantly see my peers struggle with the ideal definition of beauty.

Yes, this is a major issue among young girls that has been perpetuated by the media and we need to start counteracting the conversation by openly talking about the definition of beauty. We need young women to learn about beauty in terms of leadership, developing good character, accessing education, and owning their voice.”  These words from such a young mind should be embalmed in gold for posterity!

Our part here at NAW will remain: To inspire rather than impose; To expertly advise rather than dictate; To tastefully portray our diverse beauty, rather than cheapen it!

 

 

 

 

 

 

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Established in 2009, New African Woman is a colourful print and digital lifestyle magazine dedicated to providing in-depth coverage of stories that empower, inspire, and celebrate the African woman’s diverse accomplishment in all spheres - from politics, business and finance, fashion and beauty, health and wellbeing, parenting and family, and much more. OUR MISSION: To inspire rather than impose; To expertly advise rather than dictate; To tastefully portray our diverse beauty, rather than cheapen it!

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